The increase in demand for small-volume purchases has attracted the attention of distributors and has launched small-volume procurement services. For distributors based on volume business, the launch of small-volume services has become an effective competitive strategy.

 

The small-volume business is a small-volume purchase of distributors for customers, and does not limit the minimum order quantity. The small volume procurement business has always been good at catalog distributors and independent distributors. However, in recent times, the reporter found that some authorized distributors who originally focused on bulk business also began to promote small-volume business.

 

Procurement demand growth boosts small-volume market

 

Recently, one of Asia Pacific's largest semiconductor parts distributors, the United Nations General Assembly Group, has made small-volume procurement services (SQS) one of its main push businesses, showing its focus on small-volume operations. Lierda Technology, which is known as a single-chip Computer, also brought small-volume procurement business to the exhibition to promote it.

 

What makes distributors so concerned about small-volume business?

 

In the interview, the reporter learned that the continuous increase in demand for small batches has increased the market size and boosted the development of small-volume markets.

 

One of the most important sources of small-volume procurement is the demand of the manufacturing company or design company during the development phase. With the speed of upgrading the whole product, the whole machine manufacturer has continuously increased investment in new product research and development. Engineers have a variety of electronic components in the design phase, but because they are not mass-produced, they tend to be small in quantity, often less than one full package, or even less than the minimum order quantity.

 

Another important source is the small-volume procurement needs of research institutes, such as research institutes and universities. This is also a large customer group. They purchase electronic components mainly for scientific research. Generally speaking, the quantity of purchases is not large, but there are many types of purchases. As the country invests more in scientific research, this type of demand is also gradually increasing.

 

Guan Fenbin of Hangzhou Lierda Technology Marketing Department told the reporter of China Electronics News: "With the development of e-commerce, the market potential of small-volume business is very large, and it has already occupied a part of the sales of Lierda. proportion."

 

Sun Xiaowen, senior associate of the World Group of the World Group, said: "Although the current small-volume business is not very big, it is a basic job, and its investment is valued in the future."

 

Small batch service becomes a competitive strategy

 

Providing small-volume procurement services is a marketing strategy for distributors to obtain customers. Although the small-volume service does not bring the largest revenue to the bulk business, it also requires a certain amount of manpower and material resources. However, providing small-volume services enables distributors to obtain market demand information in a timely manner and to discover potential customers. The customer's demand in the R&D phase is likely to be post-production demand. If the distributor can provide device support and technical services during the R&D phase, it is possible to obtain post-production orders. And if you do not carry out small-volume business, you will greatly reduce the chances of getting an order.

 

Sun Yuwen said: "From the initial selection of product development, sample supply, to the supply of small batches of components during trial production, manufacturers can pick and acquire the required components for trial production in the first time. The chances of becoming a first choice can be greatly improved."

 

The range of small-volume operations carried out by distributors is growing. In addition to the small scale of the original TI product line, the United Nations General Assembly added a new Rochester Electronics product line in 2008, and is also preparing to launch small-scale procurement services at more than 100 product lines of the United Nations General Assembly. . Lierda Technology's current small-volume product lines include: TI, EXAR, ROHM, CATA-LYST, RAINSUN, FOR-TUNE, OKI, etc.

 

The reporter found that in addition to the traditional sales methods, distributors have adopted e-commerce methods for small-volume procurement services. The United Nations General Assembly provides services for small-volume procurement through SPP platforms and specialized teams. Lierda Technology has set up the Lilda Mall e-commerce platform, which includes semiconductor products, product modules, development tools, learning boards, e-books, reference designs and Other columns. The use of e-commerce has strengthened the strength and breadth of distributors' small-volume services.

 

The small-volume procurement service solves the problem of minimum order quantity and minimum package quantity for customers, and provides supply guarantee for electronic components for engineers' R&D design. As the demand in the R&D market continues to grow, small-volume procurement services will be increasingly favored by customers.